The term dilutables includes squashes, cordials, powders and other concentrates that require dilution to taste by consumers.
The main reason for the popularity of dilutables is that they offer low cost, easy to use and reliable standby products.
There is a low and no calorie variants within the category, providing lower calorie refreshment for adults and children alike. These variants are developed and promoted to the customers by the industry, helping their informed choice, rational nutrition, body weight control and balance between calories in and calories out.
Dilutable products are sold in concentrate form and are then mixed with water for consumption. Historically the dilution rate was four parts water to one part concentrate, but half of the market is now ‘double concentrates’ or products that can be diluted 9 parts water to 1 part concentrate or even more (e.g. 13 parts water to 1 part concentrate). The most recent innovations in this sector are the super concentrates which are diluted I part concentrate with around 80 parts water.
The category has broadened to include premium products, tapping into a consumer demand for natural ‘healthy’ ingredients. Diversity of taste and functionality (body's benefits) is not only ensured by more fruit content tendency, but also by mixing characteristic or more exotic ingredients rich in micronutrients.
What does "no added sugar" mean?
No added sugar (NAS) means that sugars have not been added to the product, i.e. no mono- and disaccharides or other food, used as a sweetener, has been added. Any sugars present in the product are due to naturally occurring sugars in the fruit ingredients.
Why do dilutables contain preservatives?
Dilutables that are stored ambient after opening need to be preserved to stop spoilage.