Village of Mihalkovo 4820
Tel.: +359 885 829 079
Fax: +359 889 393 073
Mihalkovo is known all over Bulgaria with its springs and water. When experts at the factory cast about how to respond to the increased market interest in refreshing tasting beverages, they sent a team of experts to explore the spring water and find out options for a new product. This was an important decision that ought to give a strong impetus to development of the product range of the producer of Mihalkovo brand.
The cave, from which the spring water is extracted, is subject of several studies by the experts from the laboratory of Mihalkovo as well as guest-specialists. The water is important, so is the environment, so is the temperature, the positive energy of the spring is also important. It is important to make people feel good, refreshed and full of energy.
People had been selected randomly to share their opinion about the different options of the new drink. And all of them definitely decided: their choice was carbonated drink made with spring water, few calories, four flavours – apple, orange, lemon, cola & strawberry.
The name of this drink comes from the name of the Thracian god of the vitality of nature – Vitus. His name is related to the Old Bulgarian verb Vitati meaning to live, to dwell.
Likewise, the life of nature pulsates in Vitu!